Stevia Market Analysis, By Extract Type (Whole Leaf, Powdered, Liquid), By Form (Dry, Liquid) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

Report Overview

The stevia market was valued at 689.15 million in 2022 and expected to grow at CAGR of 9.0% over forecast period.

As consumers become more health-conscious and seek healthier alternatives to traditional sugar, there is a rising demand for natural sweeteners like stevia. Stevia is derived from the leaves of the Stevia rebaudiana plant and is perceived as a natural and low-calorie sweetener. Furthermore, increasing concerns about obesity, diabetes, and other health issues have prompted consumers to reduce their sugar intake. Stevia offers a sweet taste without the calories and carbohydrates associated with sugar, making it an attractive option for health-conscious individuals.

In addition, regulatory agencies in many countries have approved steviol glycosides (the compounds responsible for the sweet taste in stevia) as safe for consumption. These approvals have boosted the adoption of stevia in various food and beverage products.

Extract Type Outlook

Based on extract type, the stevia market is segmented into Whole Leaf, Powdered, Liquid. Whole Leaf segment accounted for largest share in 2022. Whole leaf stevia extract is derived directly from the leaves of the Stevia rebaudiana plant, which aligns with consumer preferences for natural and minimally processed ingredients. As consumers seek products with clean labels, whole leaf stevia extract is perceived as a more natural sweetening option compared to highly processed steviol glycosides. Also, Advances in extraction technology have made it possible to produce high-purity whole leaf stevia extracts that can provide a clean and consistent sweet taste. These technological improvements have made whole leaf extract more appealing to food and beverage manufacturers.

Regional Outlook

Asia-Pacific has emerged as leading market for stevia market in 2022. The Asia-Pacific region is a significant driver of growth in the stevia market due in many Asian countries, there is a long history of using natural sweeteners like stevia and monk fruit. These natural sweeteners align with cultural preferences for less processed and more natural ingredients in traditional diets. Moreover, as awareness of health issues related to excessive sugar consumption has grown, many consumers in the Asia-Pacific region are seeking healthier alternatives to sugar. Stevia, as a natural, zero-calorie sweetener, is a preferred choice for health-conscious individuals.

Stevia Market Report Scope

Global Stevia Market, Report Segmentation

Stevia Market, By Extract Type

• Whole Leaf
• Liquid
• Powdered

Stevia Market, By Form

• Dry
• Liquid

Stevia Market, Regional Outlook

North America

• U.S.
• Canada
• Mexico

Europe

• Germany
• UK
• Spain
• Russia
• France
• Italy

Asia Pacific

• China
• Japan
• India
• South Korea
• Australia

CSA

• Brazil
• Argentina

MEA

• UAE
• Saudi Arabia
• South Africa