Report Overview
The packaged salads market was valued at 13.75 billion in 2022 and expected to grow at CAGR of 8.1% over forecast period.
Consumers are becoming more health-conscious and are actively seeking nutritious and convenient food options. Packaged salads are perceived as a healthy and convenient choice, packed with vitamins, minerals, and fiber. In addition, Packaged salads offer a ready-to-eat and hassle-free option for consumers. They are pre-washed, pre-cut, and often come with dressing and toppings, saving consumers time in meal preparation.
In addition, People with busy schedules often find it challenging to prepare fresh salads from scratch. Packaged salads cater to these consumers by providing a quick and easy meal or snack option. Some packaged salad brands offer customization options, allowing consumers to add protein, dressings, or additional toppings to create a personalized salad experience.
Also, packaged salads are subject to rigorous quality and safety standards. Manufacturers invest in technology and processes to ensure that their products meet these standards, providing consumers with confidence in the safety of the product, which is driving growth of packaged salads market.
Product Outlook
Based on product, the packaged salads market is segmented into Vegetarian and Non-vegetarian. Vegetarian segment accounted for largest share in 2022. The number of vegetarians and flexitarians (those who occasionally eat meat) is increasing globally. Many people are adopting vegetarian or plant-based diets for health, environmental, and ethical reasons. Packaged salads are a convenient and appealing option for this growing demographic. Additionally, Packaged salad producers offer a wide variety of vegetarian salads that cater to different taste preferences and dietary needs. These salads often contain a mix of vegetables, fruits, nuts, seeds, and plant-based proteins like tofu or legumes, making them attractive to vegetarians.
Moreover, many retailers and restaurants are expanding their vegetarian salad offerings to cater to the growing demand. Vegetarian salads are readily available in both grocery stores and dining establishments, which is again boosting demand for vegetarian packaged salads.
Regional Outlook
North America has emerged as leading market for packaged salads market in 2022. The North America region is a significant driver of growth in the packaged salads market due North American consumers are increasingly health-conscious, seeking out nutritious and convenient food options. Packaged salads are perceived as a healthy choice due to their inclusion of fresh vegetables, fruits, and often lean proteins. The region has seen a rise in various dietary preferences, including vegetarian, vegan, gluten-free, and low-carb diets. Packaged salads are versatile and can cater to these dietary needs, offering a range of options for different consumer segments.
Furthermore, Salad kits, which contain pre-measured ingredients for assembling salads at home, have gained popularity in North America. These kits appeal to consumers looking for a DIY salad experience. Thus, North America's combination of health-conscious consumers, busy lifestyles, distribution channels, and diverse product offerings makes it a significant driver of the packaged salads market.
Packaged Salads Market Report Scope
Report Attribute | Details |
Market Value in 2022 | USD 13.75 Billion |
Forecast in 2030 | USD 25.60 Billion |
CAGR | CAGR of 8.1% from 2023 to 2030 |
Base Year of Forecast | 2022 |
Historical | 2018-2021 |
Units | Revenue in USD Billion and CAGR from 2023 to 2030 |
Report Coverage | Revenue forecast, Industry outlook, competitive landscape, growth factors, and trends |
Segments Scope | By Type, By Product, By Processing, By Distribution Channel |
Regions Covered | North America, Europe, Asia Pacific, CSA and MEA |
Key Companies Profiled | Fresh Express, Taylor Farms, Dole Food Company, Markon, Earthbound Farm, Trader Joe's, Wegmans, Bonduelle Group, Garden Highway, SunFed Ranch among others |
Global Packaged Salads Market, Report Segmentation
Packaged Salads Market, By Type
- Garden Salad
- Caesar Salad
- Cobb Salad
- Greek Salad
- Others
Packaged Salads Market, By Product
- Vegetarian
- Non-Vegetarian
Packaged Salads Market, By Processing
- Organic
- Conventional
Packaged Salads Market, By Distribution channel
- Online
- Offline
Packaged Salads Market, Regional Outlook
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- Spain
- Russia
- France
- Italy
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
CSA
- Brazil
- Argentina
MEA
- UAE
- Saudi Arabia
- South Africa