Meal Kit Delivery Services Market Size & Trends Analysis Report By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple), By Platform (Online, Offline), meal Type (Vegan, Vegetarian, Non-Vegetarian), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The meal kit delivery services market was valued at 18.13billion in 2022 and expected to grow at CAGR of 23.1% over forecast period.

One of the primary drivers is the convenience offered by meal kit delivery services. Consumers appreciate the ability to receive pre-portioned ingredients and detailed recipes directly to their doorsteps, saving them time on meal planning and grocery shopping. In fast-paced world, many people are looking for ways to save time. Meal kits eliminate the need for recipe searching, grocery shopping, and meal preparation planning, making it an attractive option for those with busy schedules.

Moreover, meal kits often come with precisely measured ingredients, reducing food waste. This is appealing to consumers who are conscious about sustainability and want to minimize the environmental impact of their food consumption.

Meal kit services provide a diverse range of recipes and cuisines, allowing consumers to explore new flavors and cooking techniques. This caters to individuals who enjoy culinary variety and want to expand their cooking skills. Furthermore, many meal kit services focus on providing nutritious and balanced meals. This appeals to consumers who are health-conscious and want convenient options that align with their dietary preferences or restrictions.

Platform Outlook

Based on platform, the meal kit delivery services market is segmented into Online and Offline. Online segment accounted for largest share in 2022. Online platforms make meal kit delivery services easily accessible to a wide audience. Consumers can browse, choose, and order meal kits from the comfort of their homes using websites or mobile apps. The online distribution model enables meal kit companies to reach a broader audience beyond their local geographical area. This scalability contributes to increased market penetration and customer acquisition.

Furthermore, meal kit delivery services invest in user-friendly websites and mobile apps that enhance the overall customer experience. Intuitive interfaces make it easy for users to browse menus, customize orders, and manage their subscriptions. In addition, Online platforms facilitate subscription models, allowing users to sign up for regular deliveries of meal kits. The subscription model creates a consistent and predictable revenue stream for meal kit companies while providing convenience for customers.

Regional Outlook

North America has emerged as leading market for meal kit delivery services market in 2022. As North America has a culture that values convenience, and meal kit delivery services offer a time-saving solution for busy individuals and families. The convenience of having pre-portioned ingredients delivered to the doorstep reduces the need for meal planning and grocery shopping.

Furthermore, the fast-paced lifestyles in North America, with many people juggling work, family, and other commitments, make time-saving solutions like meal kits particularly attractive. The convenience of having everything needed for a meal delivered helps in managing hectic schedules. The high degree of urbanization in North America, especially in major cities, has contributed to the growth of meal kit delivery services. Urban dwellers often face challenges such as limited time, long commutes, and crowded grocery stores, making meal kits an appealing alternative.

Meal Kit Delivery Services Market Report Scope

Global Meal Kit Delivery Services Market, Report Segmentation

Meal Kit Delivery Services Market, By Offering

• Heat & Eat,
• Cook & Eat

Meal Kit Delivery Services Market, By Service

• Single
• Multiple

Meal Kit Delivery Services Market, By Meal Type

• Vegetarian
• Non-Vegetarian
• Vegan

Meal Kit Delivery Services Market, Regional Outlook

North America

• U.S.
• Canada
• Mexico

Europe

• Germany
• UK
• Spain
• Russia
• France
• Italy

Asia Pacific

• China
• Japan
• India
• South Korea
• Australia

CSA

• Brazil
• Argentina

MEA

• UAE
• Saudi Arabia
• South Africa